PROJECT / A PERFECT PLANET GLOBAL CAMPAIGN

CLIENT / BBC STUDIOS

ROLES / ART DIRECTION, DESIGN & RETOUCH

The series reveals the connections between different aspects of our astonishing world. From surging tides to powerful volcanoes, tiny crabs to delicate flamingos, life on Planet Earth is made up of a remarkable balance of forces. This equilibrium connects the unlikeliest of things; it’s what makes Earth so unique.

I was brought on by BBC Studios to be part of the creative team in a multi faceted role. As the art director and key art designer for the series, I was challenged with exploring how to conceptualise and visually portray the perfect harmony between both the animals and natural forces featured in the series. Their intertwined dependency on one another was a key point to be communicated across to viewers.

I led and developed the art direction and design of the campaign iconic & episodic imagery from ideation through to the final retouch.